A boutique hotel is a small hotel in unique settings with upscale accommodations and individualized unique selling points (USPs). They distinguish themselves from larger chain hotels by offering personalized attention and styled accommodations which play on a motif.
‘Boutique hotel’ is a relatively new concept that popped up in New York in the 1980s, breaking all the rules of traditional accommodation. Gone were the days of functional, standardized hotels run by large chains as a new hotel concept as necessary as it is innovative hit the market: making guests feel at home away from home.
Many boutique hotels are furnished in a themed, stylish and/or aspirational manner. The popularity of the boutique concept has prompted some multi-national hotel companies to try to capture a market share.Various characteristics of Boutique hotels are as follows:
Size – Boutique hotels are typically small, with 10 to 100 rooms. They are intimate in scale, creating the ambiance of being a personal guest in a private home, rather than just a hotel occupant. They often have communal “living spaces” where guests can interact.
Individuality – Properties have a distinctive vibe and their individuality. They generally didn’t belong to bigger chain hotels.
Design – The architecture and interior design of a boutique hotel is as unique as its operations, but always upscale and often combining historic details with chic elegance. The lines may be sleek and contemporary or quaint and homey – or even an artistic amalgamation. Boutique hotels convey a progressively forward style with fastidious décor. Guestrooms are individually decorated, and use upscale linens and exclusive amenities.
Character – Boutique hotels usually have an eccentric personality. They are fun and funky, trendy and offbeat. Their quirky sense of humor might be exhibited through creative guest offerings.
Location – Again, there is no hard rule, but many boutique hotels are located in the most hip and fashionable urban areas. You’ll find them in lively, up-and-coming sections – they may well be one of the factors in the area’s rejuvenation – and high-end residential neighborhoods that are away from the crowds, but convenient to city highlights. Trendy boutique hotels are also found in resort areas, generally well hidden from the main tourist throng.
Culture – As an extension of the unique personality of each property, boutique hotels often celebrate the local flavor with a strong sense of place by incorporating locally-sourced materials and reflecting the locations heritage through color and art. Themed boutique hotels build the entire guest experience, from décor to services, around a particular subject such as art, fashion or sports
Service – Highly personalized service is a hallmark of boutique hotels. Staff will know your name on the first day of your stay. Providing bespoke luxury amenities such as an extensive pillow menu and custom toiletries, as well as offering sumptuous spa services creates a very high-quality, individualized experience.
Gastronomy – Like everything else about boutique hotels, their restaurants and bars tend to be hip, trendy and locally-sourced. High quality, authentic cuisine, and comfortable cocktail atmospheres make these dining and drinking spots popular with locals as well as guests.
Clientele – The types of travelers who are attracted to boutique hotels are as individual as the hotels themselves and tend to be just as hip. Guests from Millennials to Boomers who enjoy creative design, quirky character, and luxurious service will be right at home in boutique hotels.