How to design a Logo?
How to design a Logo?
This blog is for the students who face challenges at the time of designing a perfect logo. So this blog is to tell them about the introduction, Elements and Mistakes.
What exactly a logo is?
• Logo type is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. You may also think of a Logo as a simple visual mark to identify your company product or service.
• -Its purpose is to promote the company or brand in front of public.
• A symbol or other small design adopted by an organization to identify its product, uniform, vehicles etc.
What makes a good logo?
-Clean (Not too detailed)
-Simple-Use of Basic Shapes, Not more than 3 color, Typographic,
Use of Simple fonts, Pictographic.
-Easily Readable
-Timeless
-Memorable
-Relevant
Elements of logo?
• Typographic -The visual component of the written word.
• Pictographic -A pictorial sign or symbol.
• Info graphics -A visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.
• Foreground-Objects that are in the front most part of a picture.
• Middle Ground – objects that are in the middle most part of a picture.
• Background-Objects that are in the backmost part of the picture.
• Colors Psychology- Implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
The biggest mistakes logo designer make.
The art of logo design is littered with pitfalls. The biggest mistakes to avoid, in order guide your design to logo glory.
1. Slavishly following trends-Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur.
Rather than choose the popular flavor of the month, think about what’s more likely to have longevity for your brand.
2. Over Doing color -Overdoing colors will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. Try to keep colors under a maximum of four and if your client requests lots of colors, try to use logical combinations and remember color psychology.
3. Too many fonts – A major, and surprisingly common, mistake is using too many fonts and font styles. Along with making the design look overly busy, the use of multiple fonts can also distort your brand identity and make it difficult for the audience to understand the message you’re trying to convey.