IVS School Of Design

Join IVS Blog to know About Interior Design.

Home 

The Scope of Applied Arts in India

admin 42 Comments , ,

An appropriate definition of ‘applied art’ in simple terms, we may say, when art is applied to an object for the function of design and aesthetics, as to be used in everyday life is called Applied Art. In creative context, the areas of industrial design, graphic design, fashion design, interior design, decorative art, and functional art are some of the examples, which come under the sphere of applied arts.

Like different furniture and paintings in our house are examples of interior design, new fabric prints, trendy designed clothes, mix-matching of different fabrics in different patterns is a very common example of fashion designing, those dangling and beautiful earrings, girls go mad and not to forget the bag you carry those earrings in are also for are just an example of applied art. Look around you, everything and anything you can see, to serve to your functional needs, is an example of applied art.

For example, take a mug. It is a kind of container which is used for drinking something. Look back, how this container is evolved over a period of time but its basic purpose does not change. That change is because of the application of artistic impression to make it more functional, noticeable, and acceptable according to the prevailing norms of the society of that time. Now, we get them in so many sizes, coolers, and shapes.

Applied art received its biggest boost from the growth in commerce since the 19th century, following the Industrial Revolution. Going back to the past, as the industrial revolution took its pace with the invention of new improved technologies, factories, machines, and printing press, the cost of advertising surely decreased and it leads to speed up the work efficiency. These prevailing requirements ultimately led to the birth of publicity ads.  Suddenly, competitive manufacturers and service providers needed to ensure that their products and services “looked good” as well as functioned properly. These prevailing requirements ultimately led to the birth of publicity and advertising promotion.

Very soon it was realized that promotion is very important because however good a product is, it will not find any buyers if nobody knows about it. If you want a sell a specialized product, all you have to do is write to people or companies, which are known to be interested or place an advertisement in the trade magazine. If you are not able to this yourself, you can instruct an advertising agency. They have experts who can make a successful advertising campaign that suits your desire. They are supposed to know how, when, and where the message should be transmitted to reach most people of the target group. Modern advertising uses language, pictures, sound, and colors’ to sell the products as well as possible. Later, as the range of products multiplied, and new printing techniques appeared, they were joined by graphic designers, photographers, fashion designers, and interior designers.

Modern advertisements, in India, are highly informative. Advertising broadens the knowledge of the consumers. It helps the easy introduction of new products information into the markets. With the aid of advertising, consumers find and buy necessary products without much waste of time. Advertising stresses an indirect guarantee to the consumers of the quality and price. And helps them to know and where and when the products are available. This opens an opportunity for the customers to compare the merits and demerits of various substitute products.  Further resulting, speeds up the sales of commodities, increases the efficiency of labor in distribution and diminishes the costs of selling.

Many tourism advertisements, activates, and fully engage interest and taste for traveling Indian lands and understanding Our customs, habits, and even Local food Delicacies. This makes their viewer aware of our countries and our cultural heritage and thus, awakening respect and tolerance for our people and customs. This also generates a massive amount of tourism as foreigners, get attracted to our simplicity, beauty, and heritage, which furthermore helps the nation to grow. Thus we may say advertising honors and promotes the development of all avenues of benefiting society by exposing their viewers to a variety of ways of learning.

Scope of Applied Art, in India, was rising and will continue to hit all benchmarks, as it is the golden tool for success, whichever section of Applied Art is taken, India is blooming in it, be it Fashion Designing, be it Interior Designing or the most important aspect of it, which is Advertising and Illustrations. With the technology and mindset of people changing more and more products, events and ideas are coming into the light, which needs out of the thinking, promotion, marketing, which creates bundles and bundles of job opportunities, like a Graphic Designer, Illustrator, Visualizer, Copy Writers, Market Researcher, Creative Head. The field of Applied Art also has the power of creating and flourishing different industries, like when the company Coco-Cola, had its Adverting Campaign, be themed from a Folk art of India, which is Warily, the sales of the Warily Art increased, many Folk Artists, Got Jobs, wages, and a new light was focused on Indian folk and Tribal Art. Applied Art Courses is a field which goes hand in hand with Technology, social, and political aspects as well, with the recent Make in India, Act, Applied Art is said to flourish the most, as new products are created in India, and Promotion, Creation and betterment of these Products will also be Done by Indian Designers. There are many Schools and Colleges, which provide you Design Courses, and Degrees, one such Institution is the IVS School of Design, which not only teaches and educates you about Design but also provide you with Good Computer Facilities, Professional Experience and most importantly has a dedicated team for the upliftment and betterment of the young minds.

Thus, we can say, Applied Art leads to large-scale production of creating more employment opportunities to the public in various jobs directly or indirectly, all over India.

– Surangini Sharma

42 thoughts on “The Scope of Applied Arts in India”

Leave a Reply

Your email address will not be published. Required fields are marked *