Visual Communication & Brand Identity

Course: Visual Communication & Brand Identity

Duration: 3 + 3 Months - First 3 months will be regular (Module 1) and the next 3 months will be an extended learning (Module 2) where the students can opt for the given electives or specialization and can persue it regularly or while working somewhere.

Description:

Students will obtain learnings on how to develop a successful, creative and Inventive visual identity of a brand keeping the brand values, vision, and mission in mind. The students will also broaden their perspective towards advertising and creating a spectrum of possibilities to market the brand values in different medias to achieve complete visibility of the brand and its visual Identity. The students will go through an In-depth learning system of Commercial Mindset, understanding User centric behaviour, conceptualizing ideas, amalgamating research values to the idea, as well as design theory, elements and its practice. With comprehensive & hands on experience learning this course stands out to create a strong foundation of Visual Element studies & Design knowledge for the student and open their creative minds to portray & present the brand image uniquely and ingeniously. By the end of the course you will understand the use of Principles of visual identity to create branding of a company with ease & confidence.

Coursework Overview

• Fundamentals of brand strategy
• Understanding of business
• Graphic design - elements and principles of visual identity
• visual research and mood boards
• logo prototyping and typesetting
• using a color type of graphy and graphical components
• Story Boarding
• brand expression and art direction
• visual narrative-photography, illustration, and infographics
• contextualizing and brand management software
• Creation of a final Marketing and branding plan of a newly launched company
• software-photoshop, and illustrator
• Final project