Digital Designing and Marketing

Course: Digital designing and Marketing

Duration: 3 + 3 Months - First 3 months will be regular (Module 1) and the next 3 months will be an extended learning (Module 2) where the students can opt for the given electives or specialization and can persue it regularly or while working somewhere.

Description:

Digital Designing & marketing Course amalgamates Technical Skills, Software learnings and Design expertise together. The students will be undergoing commercial and conceptual design Learning with understanding the basics of advertising, its practices, and how it can be used in the digital world. The growing Digital space creates a pool of opportunities for designers and visionaries today. With this course, the students will learn to tap into these spaces, and create Innovative, Experiential, creative and technically sound Designs. The course also comprises of study of visual elements & principles, marketing concepts and strategies, different Design medias, and Channels, and how they affect each other and how they can work together in a brand's digital marketing strategy. By the end of the course you will understand the use of visual components & marketing plan of action to create Digital Designs of a company with ease & confidence.

Coursework overview:

• Digital Advertising concepts and understanding user-centric behavior
• Typography and Digital Imaging
• Digital Photography and video techniques
• Creative display Ad solutions, change in future designs and new age AI triggers
• Market research, understanding of business and digital marketing strategy
• Content marketing and creative writing
• search engine optimization, SEO tactics, and google analytics
• Creation of a final Marketing and branding plan for a newly launched company
• Social Media designs and marketing
• Software: Photoshop, illustrator
Final Project